The red bar is back, and it’s bringing back its iconic red hair as part of a new marketing campaign.
The bar has been seen around the world since the 1980s, and is still popular today.
Now the bar is taking its hair out with a new campaign, in which the bar’s owner, Steve and Barbara Boulter, will be seen wearing red hair accessories.
The campaign will run through July.
The new campaign will be part of the company’s push to boost awareness of its products, which have been gaining in popularity in recent years.
According to the New York Times, the company plans to bring back red hair at more than 10 bars across the country, including in the U.K., Germany, Spain, Brazil, and the U,S.
The brand has also expanded its portfolio to include cosmetics, hair care, beauty and home care products, and clothing.
A full release is expected in the coming weeks.
Read or Share this story: http://usat.ly/1fHj3tP